- Children aged 3 and over who love drawing andexperimenting.
- Amateur artists with high demands.

- The unique multi-talent: A colored pencil, watercolorand wax crayon all in one.
- XXL lead – applies as much color as 8 standardcolored pencils.
- Perfect for large areas and suited for nearly allpainting techniques.
- Due to its thick shape ideal for children’s hands:allows a good grip.
- Break-proof lead, diameter 10 mm.
- Available in 18 rich colors.
- High opacity and color intensity, even on dark paper.
- Thick, soft strokes.
- Also writes on smooth surfaces such as glass, metal,leather etc.

- Parents are highly satisfied which leads to a highrepurchase rate.
- Convincing arguments for a higher price.
- Packaging design with Swano as Sherlock Holmesparticularly appeals to the creativity of children andillustrates its three different uses.